Creative strategy for the chronically online
Helping brands become the 💩.
Through cultural relevance, audience psychology, and creative strategy.
Ideas people actually want to talk about.
Inquire now 😀SOCIAL MEDIA AUDITS
NOW AVAILABLE!
01 / SELECTED WORK
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02 / HELLO
Hi! I’m Alex Miranda-Weinstein.
I’m a creative strategist who helps brands, founders, and creators build ideas people actually care about.
Over the past six years, I’ve worked across TikTok, Meta, agencies, and freelance consulting, developing campaigns, creator strategies, and content systems rooted in audience psychology, cultural relevance, and storytelling.
Whether I’m helping launch a consumer brand, shaping a founder’s online presence, or identifying the next cultural moment worth joining, I’m always asking the same question: Why will people care?
I believe the strongest marketing doesn’t interrupt culture—it becomes part of it.
03 / WHAT I DO
- Content & Growth Strategy
- Social Media Campaign Management
- Creative Direction
- TikTok
- UGC & CGC
- Experiential Marketing
- Influencer Marketing
04 / CV
TL;DR
I turn internet culture into creator-led campaigns people actually want to watch—through trend forecasting, creator partnerships, and social strategy. My experience spans platform roles at TikTok and Meta, agency work, and independent consulting.
Read my full story +
Over the past six years, I've helped brands, founders, and creators answer one question: Why do some ideas become conversations while others disappear?
My experience combines two perspectives that are rarely found together. I've helped grow brands through agency and freelance work, while also working inside both TikTok and Meta, studying creator behavior, emerging trends, and why certain stories consistently capture attention.
Whether I'm building a campaign, developing a creator strategy, or helping launch a new brand, I'm always thinking beyond individual pieces of content. My goal isn't simply to create posts—it's to build ideas people genuinely want to share.
How I got here
My fascination with internet culture didn't begin inside a boardroom—it began creating content myself. A multi-million-view TikTok about my experience as a seat filler at the Grammys became the starting point for a celebrity-gossip channel that grew to 80K+ followers on TikTok.
Building that audience taught me firsthand what makes people stop, share, and come back for more. It also led me into freelance consulting and helping businesses develop their own social presence.
That curiosity ultimately took me inside TikTok's Content Programming team before being recruited to Meta, where I analyzed creator behavior, cultural trends, and content performance across TikTok, Instagram Reels, and Facebook.
Today I continue consulting independently while partnering with agencies like CLTR LAB, developing culturally relevant campaigns and creator strategies for brands including Pinterest. I bring both sides of the work: the experience of building a personal platform to 80K+ followers and the strategy to help brands earn real attention.
Skills
- Growth Strategy
- Social Media Marketing
- Content Strategy
- Social Media
- Short-form Video
- Experiential Marketing
- Creative Direction
- User-Generated Content (UGC)
- Creator-Generated Content (CGC)
- Influencer Marketing
Platform + Agency Experience
From platform-side content strategy to culture-first brand campaigns.
03/2024 — PresentCLTR LabCreative Strategist & Project Manager+
Gen Z-focused creative agency developing creator-led campaigns and social strategies across beauty, entertainment, lifestyle, and culture.
- Led creator sourcing, partnership management, and campaign execution for evergreen programs, cultural moments, and live events.
- Identified emerging social trends, creators, and platform opportunities through recurring trend-forecasting reports.
- Contributed creative concepts and creator partnerships for Pinterest campaigns including Coachella, NY Liberty, NYX, and Urban Decay—generating 10M+ cumulative views across TikTok and Instagram.
01/2021 — 08/2023TikTokContent Operations Associate+
- Collaborated cross-functionally with Content, Product, Marketing, Partnerships, and Operations teams to execute content initiatives and platform programming.
- Supported promotional strategy and audience growth initiatives for high-profile livestream events including the Ratatouille Musical, Oscars red carpet coverage, and Rosalía's MOTOMAMI livestream, reaching audiences of millions of viewers globally.
- Identified and sourced high-performing user-generated content for marketing campaigns, PR initiatives, and platform storytelling.
- Conducted content quality analysis and audience insights reporting to support platform-wide content experiences.
Independent + Founder Work
06/2020 — 03/2021 · 01/2026 — PresentConsulting + Growth StrategyContent, Creative & Creator Strategy+
- Currently building a consulting practice focused on growth strategy, content strategy, and creative direction for brands, founders, and creators.
- Developed social media strategies for brands and creators ranging from 10K to 100K+ followers.
- Grew Dime Bags’ TikTok account from 0 to 50K followers in six months by developing the content strategy, creator partnerships, and short-form video approach from the ground up.
- Created short-form video content, creator campaigns, and social-first marketing initiatives across TikTok, Instagram, Pinterest, YouTube, and X.
- Managed influencer sourcing, outreach, negotiations, and campaign execution for consumer brands.
- Analyzed social performance metrics to optimize content strategy, audience growth, and campaign effectiveness.
10/2019 — PresentThe Junk & Disorderly GirlsCreative Consultant & Marketing Advisor+
Women-owned vintage and sustainable fashion e-commerce startup focused on community-driven resale and live commerce.
- Advised leadership on social strategy, creator partnerships, and brand positioning, helping grow Instagram from 0 to 15K followers.
- Supported campaign development, pop-up activations, brand collaborations, and community-engagement efforts.
- Developed creative concepts and marketing strategies across social, livestream, and e-commerce channels.
Read full CV / all experience +
06/2020 – 09/2020 · Society Row
Creative fashion agency supporting inclusive and emerging brands through content creation, brand storytelling, and digital marketing. As Digital Marketing Lead, I developed social content strategies and digital marketing initiatives across TikTok, Instagram, YouTube, and Spotify, while managing and mentoring a team of five interns through project execution, delegation, and client deliverables.
06/2019 – 09/2019 · Sephora
As the Corporate Events Intern at Sephora, my main project was the planning and execution of Sephora’s largest conference in Las Vegas, the Sephora Leadership conference. I also supported various onsite engagement events at the Sephora Conference center such as—pop-up brand events, speaker events, celebration events and community support events.
06/2018 – 09/2018 · Stanford Graduate School of Business
As a Program Assistant at Stanford GSB, I worked with Program Managers to support all areas of the Executive Education summer programs in a variety of administrative and operational tasks, while also providing general support for program staff. Executive Education runs one and two week residential educational programs for senior executives from around the world to enhance their leadership and innovation skills.
Education
2016 – 2020 · California Polytechnic University, San Luis Obispo
Bachelor of Science · Graduated Cum Laude (with Honors)
05 / CONTACT
Interested in a collab?
I’m always open to new opportunities! Email me and let’s discuss your project more.
alex.miranda.weinstein@gmail.comNOW OFFERING SOCIAL MEDIA AUDITS
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